THE 4:3 ASPECT RATIO AND WHY IT’S BACK

Every year we see trends that proliferate filmmaking and video content. One of the most popular that we’ve seen this year is the comeback of 4:3 aspect ratios.

Hollywood has been talking about aspect ratios since the very first film. People had to determine the size, project, and what parts of the story actually happened within the frame.

This video focusses on just one: 4:3.

What does 4:3 aspect ratio mean? Why was it chosen, and why has it withstood the test of time? 

It’s an artistic decision. But also a financial risk.